Table of Contents
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What Is NOW Foods?
NOW Foods started in the late 1960s when Elwood Richard, a physical chemist passionate about nutrition, decided to make natural health products more affordable. He had been running a small chain of health food stores in Chicago but realised that high prices drove customers away. He founded NOW Foods to solve this, giving him control over quality and cost and ensuring that natural health products were accessible to more people.
Today, NOW Foods has grown well beyond its humble beginnings. The company offers various products, including vitamins and minerals, herbal supplements, and essential oils. Their product line is designed to support various health needs, whether immune support, mental clarity, or physical wellness. Many of their products are organic, non-GMO, and vegan, appealing to a broad audience with different dietary preferences and lifestyles.
In addition to their commitment to quality, NOW Foods emphasises sustainable practices and ethical sourcing. Their products undergo rigorous testing to ensure safety, purity, and potency, making them a trusted name in the natural health industry. With a mission to empower people to lead healthier lives, NOW Foods continues to stand out as a reliable, affordable option in the world of natural products.
Pros And Cons At A Glance
Pros
- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Offers options for various dietary needs
- Strong reputation for transparency in ingredient sourcing and product labelling
Cons
- Some products lack clinical trials for specific health claims
- Broad product range can make selection difficult for those unfamiliar with supplements
- Inconsistency in product availability, with some items only found online
A Quick Look at NOW Food Supplements
NOW Foods offers a wide variety of supplements designed to support different aspects of health and wellness, from foundational needs like vitamins and minerals to specialised products targeting immunity, digestion, and energy.
We’ve chosen a few popular options to explore in detail in this NOW supplement review.
TOTAL SCORE : 5.0 TOTAL RATING : 15- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Some products lack clinical trials for specific health claims
- Broad product range can make selection difficult for those unfamiliar with supplements
TOTAL SCORE : 5.0 TOTAL RATING : 15- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Some products lack clinical trials for specific health claims
- Broad product range can make selection difficult for those unfamiliar with supplements
TOTAL SCORE : 5.0 TOTAL RATING : 15- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Some products lack clinical trials for specific health claims
- Broad product range can make selection difficult for those unfamiliar with supplements
TOTAL SCORE : 5.0 TOTAL RATING : 15- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Some products lack clinical trials for specific health claims
- Inconsistency in product availability, with some items only found online
TOTAL SCORE : 4.7 TOTAL RATING : 14- Affordable and accessible natural products
- Wide range of products
- High-quality standards with third-party testing for safety and purity
- Some products lack clinical trials for specific health claims
- Broad product range can make selection difficult for those unfamiliar with supplements
Quality and Ingredients
NOW Foods is known for its commitment to high-quality standards and carefully chosen ingredients. They rigorously test every batch in their labs to ensure purity, potency, and safety. This strict quality control process helps prevent contamination and ensures that each product meets high industry standards consistently.
Their ingredient sourcing is equally selective, prioritising natural, non-GMO, and allergen-free options where possible. Many of their supplements are crafted to be vegan, gluten-free, and free of artificial additives, catering to a wide range of dietary needs and preferences.
Additionally, NOW Foods emphasises bioavailability, using highly absorbable nutrients like ferrous bisglycinate for iron or micronised powders for supplements like creatine, ensuring the body can effectively use these nutrients.
Effectiveness and Safety
NOW Foods is committed to creating effective supplements that deliver targeted health benefits for immunity, digestion, or energy. Each product is formulated with carefully chosen ingredients supported by research, enhancing the likelihood of noticeable results.
Safety is also a top priority, with every product undergoing rigorous in-house testing to confirm purity, potency, and freedom from contaminants like heavy metals.
Some of NOW Foods’ products undergo additional third-party testing for an added layer of quality assurance. Following Good Manufacturing Practices (GMP), NOW Foods ensures that all supplements are made to meet high standards, aiming to keep their products free from common allergens, GMOs, and artificial additives wherever possible.
Price
NOW Foods is recognised for its budget-friendly prices, bringing high-quality health supplements within reach for many consumers.
They offer competitively priced options across their product lines and often have larger-size options that lower the per-serving cost for regular users.
NOW Foods also runs sales periodically on its website, providing opportunities for customers to stock up at discounted rates.
Comparison with Competitors
To get a clearer picture of NOW Foods as a brand, we’ll compare it to other brands using several parameters. This comparison will look at pricing, certifications, and safety standards, helping to highlight where NOW Foods stands relative to similar brands on the market.
| S/N | Brand | Products | Certifications | Price | Third-party Testing |
|---|---|---|---|---|---|
| 1 | Now Foods | Multivitamins Single nutrients Sports Prenatals Omega-3s Probiotics | Informed Sport Certified UL Solutions-certified facility | $9-$100 | Yes, some products undergo third-party testing |
| 2 | Garden of Life | Multivitamins Protein powder Probiotics Herbal supplements Omega-3s Single nutrients Sports | USDA Certified Organic Non-GMO Project Verified NSF Certified for Sport Informed Choice Certified | $10-$99 | Yes, all products undergo third-party testing |
| 3 | Pure Encapsulations | Multivitamins Single nutrients Sports Omega-3s Probiotics | GFCO Certified | $11 to $200+ | Yes, all products undergo third-party testing |
| 4 | Thorne | Multivitamins Probiotics prenatals Omega-3s Single nutrients Sports | NSF Certified for Sports | Yes, some products undergo third-party testing |
Recommendations
Supplements from NOW Foods are a good choice for people looking for affordable, high-quality options across various health categories. Their products are especially recommended for those who prefer natural supplements without a premium price tag.
With its wide range, including vitamins, minerals, sports nutrition, and herbal products, NOW Foods caters to health-conscious individuals, athletes, and those with specific wellness goals. They also offer a selection of allergen-free, non-GMO, and halal products, making them accessible to individuals with dietary restrictions or specific lifestyle preferences.
However, NOW Foods may not be ideal for those seeking exclusively organic or plant-based products, as only some of their line falls into these categories.
Frequently Asked Questions
No, NOW Foods vitamins are not FDA-approved, as the FDA does not approve dietary supplements. However, NOW Foods follows FDA regulations, adhering to Good Manufacturing Practices to ensure quality and safety.
NOW Foods has a long-standing commitment to natural ingredients, believing they are generally safer and more effective than synthetic alternatives. Since their founding in 1968, they’ve built their reputation on using ingredients found in nature.
NOW multivitamins offer a range of benefits by providing essential vitamins and minerals that support overall health and wellness. They’re designed to fill nutritional gaps in the diet, boosting energy levels, supporting immune health, and enhancing cognitive function.
Many NOW multivitamins include antioxidants like vitamins C and E to help combat oxidative stress, which is linked to ageing and various health conditions. Additionally, B vitamins in their formulas support metabolic health and energy production.
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